Niantic acquires Matrix MillPokemon Go creator picks up computer vision start-up building neural networks to infer 3D models of surroundings from camerasBrendan SinclairManaging EditorThursday 28th June 2018Share this article Recommend Tweet ShareCompanies in this articleNianticNiantic is on a bit of a shopping spree. Today the Pokemon Go developer announced the acquisition of Matrix Mill, the third outfit it has acquired since November.Founded last year, Matrix Mill has been working on technology that can use cameras to infer complete 3D information about the surrounding world. In a blog post announcing the acquisition, Niantic CEO John Henke spelled out the augmented reality developer’s interest in the company.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games “At Niantic, we frequently talk about how in order to augment reality, you need to be able to understand it,” Henke said. “The Matrix Mill team has come up with novel ideas that push the boundaries of what machines can process, thinking around occlusions, and seeing the world closer to the way human eyes can. As a result of this hard work, AR experiences can feel more natural to the eye, which is a goal we have squarely in our sights.”Terms of the deal were not disclosed, but Henke’s blog indicates Matrix Mill co-founders Gabriel Brostow, Michael Firman, and Daniyar Turmukhambetov are all coming on board.In November, Niantic announced the acquisition of Evertoon, a start-up exploring digital social mechanics, to help build social systems for the developer’s communities. It followed that up in February by picking up mapping and computer vision specialist Escher Reality.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Daily Update and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesNiantic launches Black Developers Initiative, offers funding and mentorshipPokémon Go developer continues efforts to support underrepresented Black developers in creating new AR gamesBy James Batchelor 3 months agoNiantic acquires community gaming platform MayhemSan Francisco gaming start-up to bring more social gaming experience to Pokemon Go makerBy Rebekah Valentine 4 months agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.