Mercedes-Benz Revs Into Bicycles

first_imgIf you’ve ever watched a Superbowl, or the NBA All Star Weekend Dunk Contest, then you know that the automobile industry is no stranger to marketing and branding tactics. This recent rash of bicycles being branded with car makers’ names is not a new phenomenon, and I’m sure some of our readers will remember the Mercedes-Benz rigs made by AMP Reasearch, the Volkswagen Trek Jetta and various others (a BMW Proflex comes to mind, but I can’t find anything beyond their co-sponsorship of the team…)Mercedes-Benz is jumping back into the brand game, this time via a partnership with German bicycle manufacturer Rotwild. They’ll be offering a “full” line of bikes; kids, fitness, commuter, full suspension mountain and race-ready road. No prices or release dates have been announced, although I’d guess that if you want one of these you’ll just call the place you bought your G Wagon from… Check out the rest of the photos after the jump.Sources: Automobile Magazine, Wiredlast_img