Why Trump and Clinton Are America’s Most Disliked Presidential Candidates

first_imgFortune:As the Republican and Democratic national conventions draw near, Donald Trump and Hillary Clinton find themselves among the most disliked presidential candidates in U.S. history. Americans have registered their negative views for the candidates in poll after poll, and their dissatisfaction runs deep. Why is the dislike for the leading presidential candidates so widespread? And is it possible to change voters’ opinions?…A good reputation, in contrast, requires not only doing good deeds, but also not doing bad deeds. People tend to judge immoral behaviors harshly and judge moral behaviors with skepticism, according to our study recently published in the journal Social Cognition.Read the whole story: Fortune More of our Members in the Media >last_img